The Odds API alternative

The Odds API alternative for UK football

Evaluating a The Odds API alternative for UK products? If you need deep UK retail bookmakers (Bet365, Sky Bet, Paddy Power, and more) plus helpers for best odds and scanners, UK Odds API is built for that job.

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What most products need
/events
/odds
/odds/best

Use /odds/best when you’re building comparison tables, alerts, or anything best-odds driven.

Why teams look for an alternative

UK retail depth for UK-facing products.

Global odds APIs are often thin where UK users actually bet. If your comparison tool, alert bot, or content product needs UK bookmaker coverage in one schema, that is the gap UK Odds API fills: fixtures, odds, best odds, and deeper markets when you need them.

Fixtures first

List today’s (or any date’s) events with has_odds=true, then loop the event_ids you care about.

Full bookmaker grids

Pull /odds for every bookmaker on a market - same keys and codes across Bet365, Paddy Power, and the rest.

Best odds helper

One row per outcome with the top UK odds and bookmaker code - fast enough for tables, scanners, and alerts.

Build more on top

Same feed powers comparison, arbs, and +EV tools - link out to the arbitrage and valuebet product pages when you need those patterns.

Endpoints if you are switching feeds

Start with the same two-call pattern.

GET /v1/football/events?schedule_date=YYYY-MM-DD&has_odds=true&per_page=25

GET /v1/football/events/EVENT_ID/odds?package=core&odds_format=decimal

GET /v1/football/events/EVENT_ID/odds/best?odds_format=decimal

Replace EVENT_ID with an event_id from the events endpoint.

Example event odds response

Normalised markets and bookmaker codes - ready to render or store.

{
  "event_id": "evt_123",
  "odds_format": "decimal",
  "bookmakers": [
    { "code": "UO004", "name": "Bet365" },
    { "code": "UO018", "name": "Paddy Power" }
  ],
  "markets": [
    {
      "key": "1x2",
      "outcomes": [
        { "name": "Home", "odds": 2.05, "bookmaker_code": "UO004" },
        { "name": "Draw", "odds": 3.40, "bookmaker_code": "UO018" }
      ]
    }
  ]
}

What you can build

Products teams ship on the football odds feed

Same UK football odds API, your product logic: comparison boards, alerts, arb tools, or +EV scanners. Demos and related product pages below show the pattern.

Full comparison

Deeper alternative write-up vs The Odds API.

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Player props API

Player markets on package=full.

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Football odds API

Core UK football feed overview.

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Comparison demo

See UK bookmaker odds side by side.

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Built as a UK alternative

UK football odds, for UK products.

If UK retail depth is why you are evaluating alternatives, start here.

Bookmakers covered

UK bookmakers that alternative-seekers usually need.

Pricing

Plans for prototypes through football odds products.

Start with fixtures and odds for comparison or alerts. Pro covers production traffic; Business adds higher limits for revenue systems.

Starter

£79/month

Billed today · no trial

For prototypes and early builds

  • 10 UK bookmakers
  • Core markets only Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • 1,000 requests/hour
  • Email support
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Most popular

Pro

£149/month

7 days free · £0 due today

For production apps and dashboards

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 5,000 requests/hour
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Start 7-day free trial

Business

£359/month

Billed today · no trial

For arbitrage tools and revenue-generating systems

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 20,000 requests/hour
  • Arbitrage API included
  • Specials Football specials: markets on topics like next manager, transfers, and awards.
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Get Started

FAQ

The Odds API alternative - FAQ

What is a The Odds API alternative?

A bookmaker odds API you use instead of (or alongside) The Odds API when you need deeper UK retail coverage, UK-first workflows, and markets such as player props - without scraping bookmaker sites.

How is UK Odds API different from The Odds API?

UK Odds API specialises in UK pre-match football across major UK bookmakers and exchanges, with stable UO### codes, best-odds helpers, and package=full for player props.

Does UK Odds API support player props?

Yes. Use package=full on the football odds endpoints. See the player props API page for market types.

Which bookmakers are included?

All major UK bookmakers, including Bet365, Betfair, Paddy Power, Sky Bet, William Hill, Coral, Ladbrokes, Betway, 888sport, Unibet, and Spreadex.

Can I try the API before I pay?

Yes. Create an account and subscribe to a plan, then explore endpoints in the Swagger playground at api.ukoddsapi.com/docs.

Tutorials

Guides for evaluating alternatives.

Comparisons, props, and UK football workflows.

Browse all tutorials