William Hill odds API

William Hill API — UK football odds without scraping

Looking for a William Hill API? There isn’t a simple official odds API for building your own product — and scraping William Hill is a maintenance trap. UK Odds API gives you William Hill pre-match football odds as normalised REST JSON (UO028), alone or compared with the rest of the UK market.

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William Hill filter
bookmaker_codes=UO028

Pass bookmaker_codes=UO028 on odds endpoints for William Hill only, or omit it to compare against other UK bookmakers.

The search intent

Is there an official William Hill API?

William Hill does not offer a public developer API for shipping pre-match football odds into your own app, dashboard, or tipster product. There is no official William Hill odds feed you can just subscribe to and call like Stripe.

What people actually need

Fixtures, markets, and William Hill odds in JSON — often next to Bet365, Sky Bet, Paddy Power, and William Hill — for comparison tables, alerts, tipster tools, or internal dashboards.

What “official” usually means

Affiliate links or account-holder tooling, not a documented multi-tenant odds API you can embed in a SaaS without scraping.

The DIY trap

Why scraping William Hill fails in production

A William Hill scraper looks cheap on day one. In production it becomes a full-time job: DOM changes, bot challenges, IP blocks, and Terms of Service risk — before you even normalise markets against other UK bookmakers.

Technical breakage

Layouts and XHR payloads change without notice. Proxies, CAPTCHAs, and rate limits add cost and downtime.

Legal / ToS risk

Automated extraction is typically prohibited. For a commercial product, a managed feed is the cleaner path. See legal risks of scraping.

The simple path

Get William Hill odds via UK Odds API instead

UK Odds API is a UK-first REST API for pre-match football odds. Filter to William Hill with UO028, or drop the filter to compare across 34 UK bookmakers and exchanges in one schema — OpenAPI docs, stable codes, no HTML parsers.

Single book or full market

Resolve fixtures, then request odds filtered to William Hill. For comparison products, pull the full grid or /odds/best. Pro unlocks all 34 UK bookmakers and advanced markets without maintaining scrapers.

Built for Pro workloads

Most customers run on Pro (£149/mo, 7-day trial): 34 UK bookmakers, advanced markets including player props, historical odds. Start with a trial, then call the endpoints below.

How to integrate

One schema for William Hill and the rest of the UK.

Once you have an API key, the flow is the same for every UK bookmaker: list fixtures, request odds, optionally filter to William Hill.

1) Choose fixtures

List events for a date and select an event_id.

2) Query odds

Fetch odds and filter to William Hill via bookmaker_codes=UO028.

Endpoints

Copy‑paste these requests.

GET /v1/football/events?schedule_date=YYYY-MM-DD&has_odds=true&upcoming=true&per_page=10

GET /v1/football/events/EVENT_ID/odds/best?odds_format=decimal&bookmaker_codes=UO028

Replace EVENT_ID with an event_id returned by the events endpoint.

Sample JSON

A compact example response (shape is normalised across bookmakers).

{
  "event_id": "evt_123",
  "odds_format": "decimal",
  "bookmakers": [
    { "code": "UO028", "name": "William Hill" }
  ],
  "markets": [
    {
      "key": "1x2",
      "outcomes": [
        { "name": "Home", "odds": 2.05, "bookmaker_code": "UO028" },
        { "name": "Draw", "odds": 3.40, "bookmaker_code": "UO028" },
        { "name": "Away", "odds": 3.75, "bookmaker_code": "UO028" }
      ]
    }
  ]
}

Realtime data

#1 odds API for the UK market.

Build faster with accurate, developer-friendly UK Odds API.

Bookmakers covered

UK-first coverage across major UK bookmakers and exchanges.

Pricing

Simple, honest pricing.

A focused API built for one job: UK football odds, from every bookmaker, in one clean format.

Starter

£49/month

Billed today · no trial

For prototypes and early builds

  • 10 UK bookmakers
  • Core markets only Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • 1,000 requests/hour
  • Email support
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Most popular

Pro

£149/month

7 days free · £0 due today

For production apps and dashboards

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 5,000 requests/hour
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Start 7-day free trial

Business

£359/month

Billed today · no trial

For arbitrage tools and revenue-generating systems

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 20,000 requests/hour
  • Arbitrage API included
  • Specials Football specials: markets on topics like next manager, transfers, and awards.
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Get Started

FAQ

Still got questions?

Is there an official William Hill API?

William Hill does not publish a public developer API for pulling pre-match football odds into your own product. Teams usually either scrape the website (fragile and against typical Terms of Service) or use a bookmaker odds API such as UK Odds API.

Can I scrape William Hill odds instead?

You can try, but scrapers break when the site changes, hit anti-bot controls, and usually violate Terms of Service. For production apps, a managed odds API is simpler and lower risk than maintaining a William Hill HTML parser.

How do I get William Hill odds via UK Odds API?

Call fixtures with /v1/football/events, then odds with bookmaker_codes=UO028. Remove the filter to compare William Hill against the wider UK market.

What is UK Odds API?

UK Odds API is a UK-first REST API for pre-match football odds across major UK bookmakers and exchanges — one OpenAPI contract, stable UO### codes, best-odds helpers, and advanced markets (including player props) on Pro.

Which plan do I need?

Most production apps use Pro (£149/month, 7-day free trial): 34 UK bookmakers, core + advanced markets, historical odds. Arbitrage endpoints are on Business.

Can I try before I pay?

Yes. Start a 7-day Pro trial at ukoddsapi.com/sign-up, then try endpoints in the OpenAPI playground at api.ukoddsapi.com/docs.

What you can build

Real examples.
Copy‑paste code.

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