What’s the difference

DATA.BET builds sportsbooks. We return UK bookmaker odds.

DATA.BET builds sportsbook software for operators. If you need Bet365, Sky Bet and Paddy Power as JSON for an app, that is a different job - and that is what we do.

Get an API key Databet odds API product page
✓ UK bookmaker odds (not DATA.BET’s traded line)
✓ API key + OpenAPI - no demo or compliance test to read odds
✓ Published pricing vs request-a-demo
✓ Built for comparison, alerts, arb, and bots
Builder checklist
  1. Start with fixtures: `GET /v1/football/events`
  2. Fetch odds: `GET /v1/football/events/{event_id}/odds`
  3. Best odds: `GET /v1/football/events/{event_id}/odds/best`
  4. Bookmakers list: `GET /v1/bookmakers`
OpenAPI Playground → Bookmaker coverage →

What DATA.BET is

A sportsbook supplier for operators — not a bookmaker odds API

DATA.BET is a Cyprus-based B2B company. They started in esports trading and now sell a full sportsbook stack: sports, esports, virtuals, and prediction markets. Customers are licensed operators, casino brands adding sports, and platform providers — Hollywoodbets, Vulkan Vegas, Altenar, and similar.

When they say “odds feed,” they mean the odds they trade on their own sportsbook, so partners can take bets. That is not a feed of Bet365, Sky Bet, Paddy Power, or William Hill odds for your app.

Odds feed

Pre-match and live odds they create from licensed data plus in-house traders. Snapshot + log-stream protocol, not a simple REST odds API.

Risk / managed trading

You send bets to them. They accept, reject, and settle. Built for operators taking customer wagers, not for comparison tools.

Iframe sportsbook

Embed their betting UI in a casino site. They quote about a week. You still wire payments, players, and compliance.

Widgets & extras

Streaming, bet builder, cash-out, virtuals. Operator product features — not JSON from UK high-street books.

How you get it

Request a demo. No self-serve signup. Credentials come from their team. API integration they quote at about one month, then a mandatory compliance test.

Pricing

Not on the website. Sales-led, typically custom licence or revenue share — same pattern as other sportsbook suppliers.

FAQ

DATA.BET vs UK bookmaker odds — FAQ

What is DATA.BET’s odds feed?

It is the odds DATA.BET trade on their own sportsbook, so licensed operators can take bets. You also get risk tools and, if you want it, an iframe sportsbook. It is not a feed of Bet365, Sky Bet, Paddy Power, William Hill, or other UK bookmakers.

Is DATA.BET a UK bookmaker odds API?

No. They sell sportsbook software to operators. We sell a UK football odds API to developers — Bet365, Sky Bet, Paddy Power and the rest in JSON, with an API key and docs you can use today.

Can I get Bet365, Sky Bet or Paddy Power odds from DATA.BET?

Not for comparison. Their odds are the lines they trade. If you want those UK bookmakers side by side, use /odds or /odds/best on UK Odds API.

Does DATA.BET publish pricing?

No. You book a demo and talk to sales. There is no self-serve signup. Our plans are on this site, and you can hit the API the same day you sign up.

When should I use DATA.BET instead of UK Odds API?

Pick DATA.BET if you are launching a sportsbook — taking bets, settlement, virtuals, esports, iframe. Pick us if you are building comparison, alerts, an arbitrage scanner, research, or a bot on UK bookmaker odds.

How do I start with UK Odds API?

Sign up, grab an API key, then list fixtures and fetch odds. The playground at api.ukoddsapi.com/docs is the quickest way to see a real response. No certificate, IP allowlist, or compliance test just to read odds.

Full DATA.BET explainer →

Side by side

UK Odds API vs DATA.BET

Easy to mix up. Completely different jobs.

Capability UK Odds API DATA.BET
Job UK bookmaker odds as JSON Sportsbook feed + risk + iframe
Buyer Builders / product teams Licensed operators & casinos
Access API key, OpenAPI Demo, sales, compliance test
Pricing Published on the site Not published
Odds meaning Odds from UK bookmakers Their own traded odds
Time to first call Minutes Weeks
Get API access → Read the docs

How it works

We collect odds.

Every UK bookmaker and exchange in one place. Finally a complete UK feed.

We normalise & verify.

Deep market coverage (100+ markets) with consistent naming, grouping and validation. So your comparisons don’t break.

You integrate once.

One straightforward API with clear docs. Build dashboards, alerts and arbitrage tools without juggling providers.

What you get

Everything you need.
Nothing you don't.

A focused API built for one job: UK football odds, from every bookmaker, in one clean format.

🏴

All UK bookmakers

Bet365, Betfair, Paddy Power, Sky Bet, William Hill, Coral, Ladbrokes and more — all in one normalised response. View bookmaker coverage.

📊

All football markets

Match winner, both teams to score, over/under, corners, cards, correct score, player props and more — with consistent market keys. View market coverage.

🌍

League and country coverage

Browse supported football countries, top competitions, and league categories in one place. View league coverage.

📅

7-day fixture window

Discover football fixtures across a rolling seven-day London calendar window. Always aligned to when UK matches actually kick off.

🛠️

Developer-friendly API

Clean REST resources, predictable JSON, and errors you can handle — plus OpenAPI so you can generate clients and ship integrations fast.

📈

Arbitrage endpoint

Cross-bookmaker comparison in one call — normalised odds from every UK bookmaker so you can surface edges without wiring up separate feeds.

How it works

Get Access in 3 Simple Steps

1. Start

Sign up free and get your key. No card needed to look around.

2. Build

Build your app or tools with our API in minutes, not months.

3. Enjoy

Get every UK bookmaker's odds in one clean developer friendly API.

Get API access
Built with our API

SEE WHAT YOU CAN BUILD

UKOddsAPI powers 100s of full-featured betting products built on clean, normalised UK bookmaker odds. Our users use our API to build arbitrage scanners, value bet detectors, Telegram bots, odds comparison apps, and more.

Arbitrage Scanner

Spot real-time cross‑bookmaker edges and output stake splits.

  • Live arbitrage opportunities (2‑way)
  • Normalised market + bookmaker codes
  • Optional stake split calculator
  • Built on the same API you’ll have access to

Ask AI how to build this with UKOddsAPI

ChatGPT Claude Gemini Perplexity Grok

Arbitrage Scanner example

Realtime data

#1 odds API for the UK market.

Build faster with accurate, developer-friendly UK Odds API.

Pricing

Simple, honest pricing.

A focused API built for one job: UK football odds, from every bookmaker, in one clean format.

Starter

£79/month

Billed today · no trial

For prototypes and early builds

  • 10 UK bookmakers
  • Core markets only Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • 1,000 requests/hour
  • Email support
Subscribe
Most popular

Pro

£149/month

7 days free · £0 due today

For production apps and dashboards

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 5,000 requests/hour
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Start 7-day free trial

Business

£359/month

Billed today · no trial

For arbitrage tools and revenue-generating systems

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 20,000 requests/hour
  • Arbitrage API included
  • Specials Football specials: markets on topics like next manager, transfers, and awards.
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Get Started

Bookmakers we cover

We have the largest collection of UK Bookmaker Odds and Markets on the internet

FAQ

Still got questions?

How does the API work?

UK Odds API is a REST API that returns JSON. You send your API key with each request, pick fixtures and markets from the paths or query parameters, and receive normalised odds from UK bookmakers in one response shape. You can try calls in our live OpenAPI (Swagger) page and read the full reference before you write any integration code.

Which bookmakers are included?

All major UK bookmakers, including Bet365, Betfair, Paddy Power, Sky Bet, William Hill, Coral, Ladbrokes, Betway, 888sport, Unibet, and Spreadex.

See the full list on our coverage page: View bookmaker coverage. For API field definitions, see the documentation.

What football leagues do you cover?

We cover major football leagues worldwide — including the UK leagues, Europe’s top competitions, and many more — based on what UK bookmakers actually offer odds on.

See the current list on our coverage page: View league coverage.

How do the paid plans differ?

Starter suits early builds: 10 UK bookmakers, core markets, and a solid hourly quota.

Pro adds full bookmaker coverage, core and advanced markets, and historical odds.

Business adds football specials, higher request limits, and the arbitrage endpoints.

Do you have an arbitrage API?

Yes — we provide a football arbitrage feed that returns active 2-way opportunities for a date, and an endpoint for a single event. Responses include the market, the best two legs (bookmaker codes + odds), and an optional stake split for plug-and-play bet placement.

You can call /v1/football/arbitrage?date=YYYY-MM-DD (day feed) or /v1/football/events/{event_id}/arbitrage (single event). Access depends on your plan.

Do you provide historical odds?

Yes. Historical odds endpoints are available on Pro and Business plans so you can build charts, alerts, and backtests from real odds movements.

What's the difference between core and advanced markets?

Core markets are the main match odds: match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.

Advanced markets add deeper coverage when available: corners, cards, team props, player props, and bookmaker-specific lines. Football specials (non-fixture topics) are available on the Business plan.

You can browse every supported market here: View market coverage.

How often are odds updated?

Last 2h before kickoff: about every minute. 2–6h: about every 3 minutes. 6–12h: about every 5 minutes. 12–48h: about every 10 minutes. 48–72h: about every 15 minutes. Further out: about hourly.

Your plan controls request volume and access to premium endpoints (like arbitrage and history), but the data feed itself is continuously refreshed.

What counts as an API request?

Each HTTP call you make to our API counts towards the limits on your plan (for example, requests per hour on Starter, Pro, or Business). Your dashboard shows usage so you can stay within quota.

Can I try the API before I pay?

Yes. Create an account, choose a plan, generate an API key, and then use the Swagger playground at api.ukoddsapi.com/docs to test endpoints in your browser.

You can copy working requests straight from Swagger into Postman, Node, or Python once you’re happy with the response shape.

What you can build

Real examples.
Copy‑paste code.

Browse all tutorials

All UK Bookmakers. Every Market. One API.

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