DATA.BET and UK Odds API

DATA.BET builds sportsbooks. We return UK bookmaker odds.

Looking for a DATA.BET odds API? DATA.BET builds sportsbook software for operators. If you need Bet365, Sky Bet, Paddy Power and other UK bookmakers as JSON for an app, that is a different job, and that is what UK Odds API returns.

Get API access Docs

Two products, two jobs

Operator sportsbook stack vs UK bookmaker odds feed.

If you landed on DATA.BET while searching for bookmaker odds for a product, you are not alone. They supply odds and tooling for licensed operators running a sportsbook. UK Odds API is a developer odds feed of UK retail bookmakers for comparison, alerts, scanners, and research.

When they say “odds feed,” they mean the odds they trade on their own sportsbook, so partners can take bets. That is not a feed of Bet365, Sky Bet, Paddy Power, or William Hill odds for your app.

Odds feed

Pre-match and live odds they create from licensed data plus in-house traders. Snapshot + log-stream protocol, not a simple REST odds API.

Risk / managed trading

You send bets to them. They accept, reject, and settle. Built for operators taking customer wagers, not for comparison tools.

Iframe sportsbook

Embed their betting UI in a casino site. They quote about a week. You still wire payments, players, and compliance.

Widgets & extras

Streaming, bet builder, cash-out, virtuals. Operator product features - not JSON from UK high-street books.

How you get it

Request a demo. No self-serve signup. Credentials come from their team. API integration they quote at about one month, then a mandatory compliance test.

Pricing

Not on the website. Sales-led, typically custom licence or revenue share - same pattern as other sportsbook suppliers.

Side by side

DATA.BET vs UK Odds API

Easy to mix up. Completely different jobs.

DATA.BET UK Odds API
Job Run or embed a sportsbook Read UK bookmaker odds in JSON
Buyer Licensed operator, casino, platform Developer / product team
What “odds” means Their own traded odds Bet365, Sky, Paddy, WH, Coral…
Access Demo + sales + compliance API key, OpenAPI, published plans
Pricing Not on the website On the website
Time to first call Weeks Minutes
Live sportsbook / virtuals Yes No - UK pre-match football

Use DATA.BET if

You need to take bets, settle markets, embed a sportsbook, or add esports / virtuals as an operator.

Use UK Odds API if

You need normalised odds from UK books for comparison, alerts, arb, models, or bots - without a sales call.

First two calls

List today’s fixtures, then pull odds for one event_id.

GET /v1/football/events?schedule_date=YYYY-MM-DD&has_odds=true&per_page=10

GET /v1/football/events/EVENT_ID/odds?package=core&odds_format=decimal

GET /v1/football/events/EVENT_ID/odds/best?odds_format=decimal

Auth: X-Api-Key. Docs: api.ukoddsapi.com/docs.

curl "https://api.ukoddsapi.com/v1/football/events?schedule_date=2026-08-25&has_odds=true&per_page=5" \
  -H "X-Api-Key: YOUR_KEY"

Shape you get back

Stable bookmaker codes, markets, and odds in one response.

{
  "event_id": "evt_123",
  "odds_format": "decimal",
  "bookmakers": [
    { "code": "UO004", "name": "Bet365" },
    { "code": "UO019", "name": "Paddy Power" },
    { "code": "UO022", "name": "Sky Bet" }
  ],
  "markets": [
    {
      "key": "1x2",
      "outcomes": [
        { "name": "Home", "odds": 2.05, "bookmaker_code": "UO004" },
        { "name": "Draw", "odds": 3.40, "bookmaker_code": "UO019" },
        { "name": "Away", "odds": 3.60, "bookmaker_code": "UO022" }
      ]
    }
  ]
}

For builders

What you can build with a bookmaker odds API

These are the sorts of products teams build on UK Odds API. The demos below use the same endpoints.

Odds comparison

Best odds per selection across UK bookmakers - the table people expect from a comparison site.

Open →

Arbitrage scanner

2-way opportunities with bookmaker codes, odds, and optional stake splits from one endpoint.

Open →

Value bet finder

Compare a bookmaker’s odds to the rest of the UK market and surface overlays.

Open →

Telegram / Discord alerts

Poll fixtures and odds, then push line moves, best odds, or arbs to a channel.

Open →
Built with our API

SEE WHAT YOU CAN BUILD

UKOddsAPI powers 100s of full-featured betting products built on clean, normalised UK bookmaker odds. Our users use our API to build arbitrage scanners, value bet detectors, Telegram bots, odds comparison apps, and more.

Arbitrage Scanner

Spot real-time cross‑bookmaker edges and output stake splits.

  • Live arbitrage opportunities (2‑way)
  • Normalised market + bookmaker codes
  • Optional stake split calculator
  • Built on the same API you’ll have access to

Ask AI how to build this with UKOddsAPI

ChatGPT Claude Gemini Perplexity Grok

Arbitrage Scanner example

UK bookmakers in the feed

Not DATA.BET’s traded line - odds from the books UK users actually use.

Pricing

Published plans. No demo form.

A focused API built for one job: UK football odds, from every bookmaker, in one clean format.

Starter

£79/month

Billed today · no trial

For prototypes and early builds

  • 10 UK bookmakers
  • Core markets only Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • 1,000 requests/hour
  • Email support
Subscribe
Most popular

Pro

£149/month

7 days free · £0 due today

For production apps and dashboards

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 5,000 requests/hour
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Start 7-day free trial

Business

£359/month

Billed today · no trial

For arbitrage tools and revenue-generating systems

  • 34 UK bookmakers
  • Core markets Main match odds such as match winner, over/under, both teams to score, double chance, draw no bet, and handicaps.
  • Advanced markets Deeper betting markets such as corners, cards, team props, player props, specials, and bookmaker-specific markets.
  • 20,000 requests/hour
  • Arbitrage API included
  • Specials Football specials: markets on topics like next manager, transfers, and awards.
  • Historical odds
  • Price boosts Promotional boosted odds on selected markets and outcomes — e.g. enhanced player props and match combos. Single-event and batch endpoints available.
  • Bet builders Bookmaker-published multi-leg bets for one match — e.g. BTTS + corners + cards.
Get Started

FAQ

DATA.BET vs UK bookmaker odds - FAQ

What is DATA.BET’s odds feed?

It is the odds DATA.BET trade on their own sportsbook, so licensed operators can take bets. You also get risk tools and, if you want it, an iframe sportsbook. It is not a feed of Bet365, Sky Bet, Paddy Power, William Hill, or other UK bookmakers.

Is DATA.BET a UK bookmaker odds API?

No. They sell sportsbook software to operators. We sell a UK football odds API to developers - Bet365, Sky Bet, Paddy Power and the rest in JSON, with an API key and docs you can use today.

Can I get Bet365, Sky Bet or Paddy Power odds from DATA.BET?

Not for comparison. Their odds are the lines they trade. If you want those UK bookmakers side by side, use /odds or /odds/best on UK Odds API.

Does DATA.BET publish pricing?

No. You book a demo and talk to sales. There is no self-serve signup. Our plans are on this site, and you can hit the API the same day you sign up.

When should I use DATA.BET instead of UK Odds API?

Pick DATA.BET if you are launching a sportsbook - taking bets, settlement, virtuals, esports, iframe. Pick us if you are building comparison, alerts, an arbitrage scanner, research, or a bot on UK bookmaker odds.

How do I start with UK Odds API?

Sign up, grab an API key, then list fixtures and fetch odds. The playground at api.ukoddsapi.com/docs is the quickest way to see a real response. No certificate, IP allowlist, or compliance test just to read odds.

Full migration-style checklist: UK Odds API vs Databet · Bookmaker odds feed · Football odds API